Tuesday, 1 April 2014

Audience Research-UK Tribes by Megan Kiely



This is only an estimate of the type of audience my magazine would appeal to, it gives a good all round view of the type of people that would buy my magazine and what their style, music taste, hobbies and lifestyles are. It is also good to see that the type of audience i want to aim my magazine at has a fairly high interest in magazines and is one of the main sources of their media consumption, two of the media magazines (Dazed & Confused and VICE) are also listed above in the common media interests of this type of person, which is great as these two magazines (Dazed & Confused in particular) have been a significant influence/inspiration in my research and planning. However i must keep in mind that this isn't completely accurate and focuses on a lot of stereotypical views.

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