TASK 1
Find a selection of posters used to market the film. Deconstruct
them - pick out the codes and conventions. How is representation being used in
the key image? Look at colour and font too; how are they used across all of the
different posters to link them together as a marketing campaign?
Mr Smith's advice on analysis
Remember that a poster is simply an advert. Adverts are designed to persuade you. Adverts are designed to be simple (easy to understand) and memorable. They are designed to work visually, the image should quickly grab your attention and 'amplify' the story. If we take the 'Maze Runner' poster it shows a 'maze' and 'running'; the maze dominates (we can assume it will dominate the story) the poster and the characters appear to be running away in fear (mood) from it (we can assume the maze is dangerous and a trap). One character appears to lead the way, so we can assume he will be the 'protagonist' (tone), and the others are following. One character is directly behind him but another is framed to his far right - is he his friend or does he not trust him.We now want to know why the children are fleeing the maze, how they got there in the first place and what the point of the maze is. The poster uses superlatives (best selling) and the slogan 'get ready to run' which gives the impression that the film will be a fast paced action film (mood and tone).
To help you do what I have just done (and to write in more detail than I have) below are questions I'd like you to answer in full sentences. You will also need to mention camera angle and 'mise en scene'
Questions to Consider:
Framing
The positioning of objects, actors, and text within the frame of a poster to achieve a particular effect. For example, a movie poster for an action film might feature the main actor framed in such a way as to make him seem attractive, strong, and invincible.
Mood
The feeling created for a viewer by the director’s use of details, music, and cinematography.
Slogan
A catchy and memorable phrase or sentence on a movie poster. An effective slogan should convey the mood, tone, and main idea of the film without giving too much away. It should capture viewers’ attention and make them interested in the story.
Tone
The filmmaker’s attitude as reflected in the movie—ironic, serious, and so forth.
TASK 2
Mr Smith's advice on analysis
Remember that a poster is simply an advert. Adverts are designed to persuade you. Adverts are designed to be simple (easy to understand) and memorable. They are designed to work visually, the image should quickly grab your attention and 'amplify' the story. If we take the 'Maze Runner' poster it shows a 'maze' and 'running'; the maze dominates (we can assume it will dominate the story) the poster and the characters appear to be running away in fear (mood) from it (we can assume the maze is dangerous and a trap). One character appears to lead the way, so we can assume he will be the 'protagonist' (tone), and the others are following. One character is directly behind him but another is framed to his far right - is he his friend or does he not trust him.We now want to know why the children are fleeing the maze, how they got there in the first place and what the point of the maze is. The poster uses superlatives (best selling) and the slogan 'get ready to run' which gives the impression that the film will be a fast paced action film (mood and tone).
To help you do what I have just done (and to write in more detail than I have) below are questions I'd like you to answer in full sentences. You will also need to mention camera angle and 'mise en scene'
Questions to Consider:
- Is the movie title prominently featured? Is the text easy to read?
- Are the main actors shown? If so, which ones? What do their appearances and expressions convey about the movie?
- What is the design of the movie poster? Does it accurately reflect the mood and tone of the film?
- What other images are included? What do you notice about the framing of the images?
- What text is shown on the poster? Is there a catchy slogan? If so, what does it tell you about the movie’s story?
- Is there any other important information included on the poster?
- Why do/don’t you think this movie poster is persuasive?
Framing
The positioning of objects, actors, and text within the frame of a poster to achieve a particular effect. For example, a movie poster for an action film might feature the main actor framed in such a way as to make him seem attractive, strong, and invincible.
Mood
The feeling created for a viewer by the director’s use of details, music, and cinematography.
Slogan
A catchy and memorable phrase or sentence on a movie poster. An effective slogan should convey the mood, tone, and main idea of the film without giving too much away. It should capture viewers’ attention and make them interested in the story.
Tone
The filmmaker’s attitude as reflected in the movie—ironic, serious, and so forth.
Watch a trailer. Try and look at what is included in terms
of plot. Try to analyse the codes and conventions of moving image media
products:
- editing
- camera shots and movement
- sound
- mise-en-scene
Use this glossary to help with terminology.
Illustrate your points with screen shots. Lay the work out in the same way as the poster analysis.
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