The Amazing Spiderman 2 - Electro Trailer

The Amazing Spiderman 2 Trailer

Film Poster and Target Audience Research

Find six posters for each of the two films (The Hunger Games: Catching Fire and The Amazing Spiderman 2)

Annotate one of the posters using the following headings:

• title
• tag line
• billing
• logo
• key image
• website
• release date

Then write about the target audience (who the film is aimed at) for both films. 

Consider the following:

• genre
• actors
• character
• themes

Look at this example for help

Representation of Katniss and Peeta by Abbie Waterson

Representation of Katniss and Peeta in The Hunger Games: Catching Fire by Abbie Waterson

Film Poster Research by Olivia Barnes

The Hunger Games: Catching Fire - Cornucopia Bloodbath

Stuart Hall’s ‘Audience Reception Theory’ 2

Stuart Hall’s ‘Audience Reception Theory’

Hall argues that the media appear to reflect reality whilst in fact they construct it. He also addressed theoretically the issue of how people make sense of media texts. 

In a key paper, 'Encoding/Decoding', Stuart Hall (1980), argued that the dominant ideology is typically inscribed as the 'preferred reading' in a media text, but that this is not automatically adopted by readers. 

The social situations of readers/viewers/listeners may lead them to adopt different stances. 'Dominant' readings are produced by those whose social situation favours the preferred reading; 'negotiated' readings are produced by those who inflect the preferred reading to take account of their social position; and 'oppositional' readings are produced by those whose social position puts them into direct conflict with the preferred reading Hall insists that there remain limits to interpretation: meaning cannot be simply 'private' and 'individual'.

Theory: Katz, Hartley and Maslow

Katz’ Uses & Gratifications theory

• Personal Identification – Where the audience can relate to a character or their situation
• Personal Relationship – Where the audience builds a close bond with a character or group of characters
• Inform & Educate – Where the audience LEARN something from consuming the text
• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.

 Hartley’s Seven Subjectivities

1. Age
2. Gender
3. Class
4. Ethnicity
5. Self-Image
6. Nation
7. Family

Maslow’s Hierarchy of Needs

• Social Climbers– Where the audience are driven by improving their status in society
• Caregivers– Where the audience sympathise with the characters situation.
• Explorers– Where the audience are driven by social change.
• Survivors – Audience members who want the security and routine of knowing the characters will be ok (For example) or something will be resolved.

Miranda Research

1. What channel is Miranda initially broadcast on?
2. What other comedies (sitcoms/scripted comedies) does this channel broadcast?
3. What is the target audience for Miranda? Give three clear reasons for your this.
4. Who are the cast?
5. How do they appeal to the target audience?
6. What shows have the main cast members appeared in before?
7. What time is Miranda first broadcast?
8. Why do you think it is broadcast at such a time?
9. When is Miranda repeated?
10. What channels is it repeated on?
11. What is it about the setting of the show that appeals to the target audience?
12. What has the critical reception been? Find some reviews of the show. Are they good, bad or mixed?
13. In your opinion, in what ways is Miranda 'funny'.
14. What pleasure does Miranda offer an audience? These might include such pleasures as:

• narrative pleasures such as those of narrative resolution, 
• character identification, snowballing narrative, suspense, comedy, and so on
• pleasures of recognition, familiarity and anticipation
• pleasures of difference-within-repetition
• performance unpredictability and spontaneity
• transgressive pleasures
• specific pleasures associated with performers or personalities.

The Hunger Games: Catching Fire Research Task

Complete the following:

• Make a list of character names.
• Write a character profile for each of the main characters (include an image of each one too).
• Consider the ways that teenagers are represented in The Hunger Games: Catching Fire (this will really help with your coursework essay).

The Hunger Games: Catching Fire (2013) Trailer

Creativity: CD Cover Activity 2

The task:

• Make a CD Cover with no restrictions.
• Choose your own image, title and artist.

OR

• Make a cover for either an existing artist or a made up one.

OR

• Make a CD cover for an existing CD-give it your own version.